One of the great benefits of knowing lots about wine is that wine-knowledgeable people often can find bargains that others would bypass.
This topic is important today because there is now far more wine in the marketplace than anybody imagined just a year ago. Slow sales in the last year have led to soft prices. Since wine is perishable and has a limited shelf life, retailers must move it.
And wines that are less well known are likely to move more slowly and may be discounted more than wines that consumers know something about, such as chardonnay and cabernet.
Updated: Tue Aug 13, 2024