Not every wine is exactly what we want.
Most of us spend time making a decision about which wine to buy for tonight's pasta or this weekend's barbecue, and as much as we know about wine, it frequently disappoints us. This is not our fault; it's the fault of the market.
Major wineries know that they have to hit a consistent point of style that basically aims at middle-of-the-road buyers. But I'd guess that that only represents about half the wine buyers in his country. The rest prefer something slightly different.
Updated: Tue Sep 03, 2024