Quantcast
Channel: Dan Berger on Wine from Creators Syndicate
Viewing all articles
Browse latest Browse all 208

What Do You Trust More, Medals or Scores? for 04/18/2009

$
0
0

The most widely used marketing tool for wine is the score.

In just about every wine shop you'll find tags on the shelves stating that the above wine got a score from some self-anointed wine expert that supposedly indicates its quality.

But have you ever asked: On what was the score based? Is a wine with a score of 88 really 2 points better than one getting an 86?

Or, more i ...

Updated: Sat Apr 18, 2009


Viewing all articles
Browse latest Browse all 208

Trending Articles