No one is quite certain what will happen to U.S. wine prices in the coming year, but one thing is certain: Change is afoot.
Several weeks ago, news stories indicated a strong likelihood that wine prices would come down in retail stores because of scant demand by consumers seeking alternative beverages combined with a prohibitionist movement that seeks to report medical dangers too simplistically.
It has been known for decades by medical science that small amounts of wine consumed regularly are part of a healthy diet. But neoprohibitionists' recent messages attempt to counter that notion.
Updated: Tue Nov 19, 2024