Most people buy wine conventionally: They go to a supermarket or a package store and peruse the shelves, lifting bottles, looking at labels, seeing what's new and then making a choice.
Some people are a lot faster at it: They just walk to a shelf, grab a wine with a brand they know and head for the checkout counter.
Increasingly, however, we are seeing buyers sitting at the computer, searching websites that sell wine. The lure is The Bargain that everyone seems excited about — though once other factors enter the picture (taxes and shipping costs among them), there may not be much of a saving.
Updated: Tue Apr 09, 2024